Are you marketing to women? Are women influencing the purchase of your product or service? Then read on ....

Women control 4.3 trillion of the 5.9 trillion in US consumer spending. Of the women in the US, 87.1 million women online are active on a weekly basis in social media (including blog interactions, Facebook, message boards, and other social networking sites). Social Media has proven to be a great way to connect with this HUGE and influential community.

The trouble? It is NOT easy. And few seem to get it right.

While Social Media seems to be the best channel to work with this powerful demographic, brands have a hard time figuring out HOW to reach the moms and women online and work together.

[ Ed events are our smaller content rich events. Do NOT confuse it with our bigger SMCSeattle monthly networking event!]

SMCSeattle Education brings you a rich discussion and Q&A so you can learn from brands, moms and bloggers about their best campaigns and experiences.

If YOU are a brand or a blogger, this is a NOT TO BE MISSED event that is bringing together the best bloggers, moms and brands that have successfully collaborated and worked together on a number of their past marketing campaigns. Come hear the secrects, their experiences and the strategies they recommend to reach the vast community of moms online. Hear what works, what does not and what you absolutely should not try. Have your questions answered and meet some of the most active and influential moms, bloggers and communities online and off.

WHERE

Banyan Branch

2030 1st Ave, 3rd Floor, Seattle, WA 98121

WHEN

Tuesday, June 7th, 6:00 p.m.

ABOUT THE SPEAKERS 

Jyl Patee, Founder, MomitForward

Jyl Johnson Pattee is the founder of Mom It Forward, a media company and online community, and the popular Girls’ Night Out (#gno) Twitter parties where women and brands connect weekly 140 characters at a time. She is also the co-organizer of the evo Conference. Companies and organizations have engaged Jyl for her social media expertise and her ability to bring a brand into the online conversation in a fun, meaningful, and influential manner. Offline, Jyl is a mom to two boys; loves large amounts of cheese, dancing, and traveling; and lives in the beautiful Rocky Mountains.

Jenni Hogan, KIRO-7 &  MissionHotMama

Jenni Hogan is the traffic anchor on KIRO-7 in Seattle and founder of MissionHotMama.com - an online community that is all about inspiring us to release our inner hotness, kick booty in life and shine. She is currently the most followed local TV anchor on Twitter in the nation and uses her online platform to empower her followers to better themselves and to help others. Mission Hot Mama is a technologically savvy community that reacts when there is a call to action. In the last three months this supportive community has come together online through tweetups and votes to raise more than 25,000 items for Northwest babies in need, along with $80,000 worth of maternity bras for local non-profit Within Reach. You can connect with Jenni by following her on twitter at @jennihogan.

Leslie Flinger, Developer, EllisLab

Leslie Flinger has been part of the blogging and development community since installing Moveable Type for a graduate project back in 2003. Since then she’s taught Web Design, Programming and Applications both online and in-seat. She started freelance web work in 2004 after graduating from Western Washington University with a Masters in Information Technology where she bucked the system and studied PHP instead of Java. She calls herself "Mommy blogger on the side". Leslie has worked with a number of brands including Nintendo in the recent past.

Carol Schiller , Social Media Director, Cozi

Carol Schiller is the Social Media Director at Cozi, where she earns her keep by getting and keeping millions of moms wildly happy and excited about their family calendars and lists. Before getting hooked on the world of online marketing to women, Carol spent over 10 years marketing and licensing branded fashion for companies including Kenneth Cole, Ralph Lauren Footwear, and Anne Klein.

You can follow Carol on Twitter @Cozifamily and @CarolSchiller, and read her blog at http://www.carolschiller.com/blog. A mom of 3 who is originally from the East Coast, Carol now lives in a suburb of Seattle. 

Stephanie Robinett, Director, Communications, AllRecipes

Since starting at Allrecipes.com in October 2009, Stephanie has helped implement a number of social campaigns that have allowed community members, and bloggers to participate with each other and the Allrecipes brand in a more engaging way. Campaigns such as the Live Thanksgiving Webcast, Cookie Countdown for the troops and the most recent “Allrecipes.com What’s Cooking?” have opened the doors for Allrecipes Community Members and mom and food bloggers alike to become an even bigger part of the Allrecipes story.

 Previous to Allrecipes.com, Stephanie managed Public Relations in support of products, events, holiday promotions and customer experience at Amazon.com. Prominent social campaigns she has worked on include Amazon Customers Vote, Holiday Customer Review Team, Three Wolf Moon T-Shirt Reviews and the Your Amazon Ad Contest.

Special Guest -> Terri Glaberson, Executive Director, CoolMom.org

Connect with SMC Seattle!

Facebook: http://www.facebook.com/SMCSeattle

Blog:http://smcseattle.com/

Twitter: http://twitter.com/smcseattle

Web: http://www.socialmediaclub.org/

LinkedIn: http://www.linkedin.com/groups?gid=1847359

Email: SMCinSeattle@gmail.com